Google Improves App Advertising With New Mobile App Extension

Google is announcing some new search advertising features designed to help advertisers drive more app downloads, and to track those downloads. The first feature, an Ad Extension, seems aimed at companies who have both a standard Web presence and an app to promote. Should a company like GrubHub (which was part of the beta test) advertise for its website or its app? Hard to say, since people might be looking for either. So with the new Mobile App extension, advertisers can do both, adding a link to the iPhone or Android app below the regular search ad. Apparently, campaigns with the ad extension saw 6 percent higher clickthrough rates than those without it during the beta.

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GOP Pricks Obama; He Needles Back (WSJ)

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2 teen girls sunbathing on Pa. road struck by car (Providence Journal)

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Video: Congress locked in student loan battle (cbsnews)

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There he goes again (Powerlineblog)

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Onion: Every Potential 2040 President Unelectable Due to Facebook (Little green footballs)

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Dropbox adds automatic photo uploads for Windows and Mac, up to 3GB just for using it

Dropbox isn't short of aficionados, but it's undoubtedly lost some of its gleam since Google drove the cloud war into a frenzy. In response, Dropbox's devs have been at the squat rack pumping up their multimedia credentials, recently adding auto photo and video uploads to their Android app and now extending that feature to any camera, tablet, smartphone or SD card via the Mac or Windows utility -- an add-on that was previously beta-only. Access the web interface and you'll see your stills arranged in a handy new Photos page, which displays them as large thumbnails bunched together by month. There's a blunter enticement too: your first auto upload will secure 500MB in extra storage, with subsequent efforts also rewarded up to 3GB. Perhaps that cardboard isn't looking so soggy after all.

Dropbox adds automatic photo uploads for Windows and Mac, up to 3GB just for using it originally appeared on Engadget on Fri, 27 Apr 2012 05:42:00 EDT. Please see our terms for use of feeds.

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Panasonic teams up with NHK on 145-inch 8K Super Hi-Vision plasma TV

We thought the 8K 85-inch Super Hi-Vision LCD we saw during CES was impressive, but Japanese broadcaster NHK is already looking to surpass that by going even bigger. To that end it worked with Panasonic (above: that's Panasonic's Keishi Kubota on the left, Yoshio Ito of NHK on the right) to create this 145-inch prototype plasma, unveiled today as an example of the kind of displays we can expect to see once broadcasts jump to the higher resolution some day. The world's first self-illuminating Super Hi-Vision TV, it features every pixel of its expected 8K resolution -- 7,680 x 4,320. After working for months on smaller (only 85- or 103-inch) 4K plasmas, the two companies had to come up with an entirely new drive method for the display that works by scanning the pixels vertically to achieve a uniform picture quality. The NHK plans to show off the new display at its open house in May, although we're a bit more interested to see if we can watch the Olympics on it this summer. Check the gallery below for a few more pictures from DigInfo.TV's Ryo Osuga, or hit the more coverage link for a breakdown of the difficulties encountered in building a high resolution display that's this massive.

Gallery: Panasonic 145-inch Super Hi-Vision plasma

[Image Credit: Ryo Osuga, DigInfo.TV]

Panasonic teams up with NHK on 145-inch 8K Super Hi-Vision plasma TV originally appeared on Engadget on Fri, 27 Apr 2012 08:11:00 EDT. Please see our terms for use of feeds.

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